Hook strength
Measures whether the first two seconds, or the first line of copy, give a reason to stop scrolling.
Home Creative Scorer
File 003 · Pre-launch testing
Score a draft ad before you pay to find out it does not work.
Upload an image, video or carousel. The Creative Scorer checks it against what has worked in your own account and in your category, then returns a score out of 100 with specific notes you can act on before launch.
- Formats
- Static image, video up to 90 seconds, carousel, story
- Result time
- Under 60 seconds for most files
- Benchmarks
- Your past ads plus public ads in your category
- Output
- Score out of 100, six sub-scores, written fixes
Contents of the file
What you find inside.
Product visibility
Checks how quickly and how clearly the product appears, and whether it is recognisable at feed size.
Offer clarity
Looks for the offer, price or reason to act, and flags it when it appears too late or too small.
Phone legibility
Renders the ad at real phone size and flags text that is too small, too long or covered by platform buttons.
Brand presence
Checks that the brand is identifiable without sound and before the viewer drops off.
Predicted performance
Compares the draft to your past ads and gives an expected range for click-through rate, with the reasoning shown.
Worked example
A page from a real file.
Typed exactly as it appears in the workspace, for a packaged coffee brand in its first month on Motivestone.
File 003
Draft: "Morning ritual" 15s video · Meta Reels
- Creative score
- 72 / 100
- Strong
- Clear product shot at 0.8 seconds
- Strong
- Captions readable on a 6-inch screen
- Weak
- Offer not visible in first 2 seconds
- Weak
- Logo appears only in the final frame
Analyst verdict
Moving the "20% off first order" card to the opening frame is the single biggest fix. Similar edits in your account lifted click-through by a third.
Procedure
How it works, step by step.
- 01
Upload the draft
Drop in the file or paste a link from your design tool. Add the platform and placement.
- 02
We run the checks
The scorer reads each frame, the copy and the audio track, and compares them to your benchmarks.
- 03
Read the notes
Each sub-score comes with a plain fix, such as "move the offer into the first two seconds".
- 04
Rescore the edit
Upload the revised version and see the score change side by side with the first draft.
Margin notes
Ground rules for this file.
Scores are predictions based on patterns, not guarantees. They are meant to catch obvious problems before spend, not to replace live testing.
Uploaded drafts are used only to score your ads. They are never shown to other customers or used in anyone else's benchmarks.
Read-only account access lets the scorer learn from your past results. You can also score drafts without connecting any account.
- A:
They are most reliable at spotting weak ads. On accounts with at least 50 past ads, drafts scoring under 50 underperform the account average far more often than not. We show the confidence level on every score.
- A:
Yes. Without account data, the scorer uses category benchmarks only, and the notes say so.
- A:
Yes. Invite them as a team member with scorer-only access.
Related files
The rest of the dossier.
- Competitor Ad FilesEvery active competitor ad, with hooks, offers and run time
- Motive MapThe real reasons your buyers check out
- Spend AllocatorMove budget from weak ads to strong ones, with your approval
- Landing Page CheckRed-pen review of the page your ads send people to
- Trend BriefRising formats, hooks and offers in your category
- Weekly BriefingOne typed page every Monday, with three actions
Your case