Load time
Time until the main content and the buy button are visible, with the heaviest files named.
Home Landing Page Check
File 006 · Post-click review
A red-pen review of the page your ads pay to send people to.
A good ad can still lose the sale on the page. Landing Page Check loads the page on a mid-range phone, compares it to the ad that sends traffic there, and marks up every problem in red pen: slow loading, a mismatched offer, a form that asks too much.
- Test device
- Mid-range Android on a 4G connection
- Checks
- Speed, offer match, layout, form, trust, checkout path
- Compared with
- The ad that sends the traffic
- Output
- Annotated screenshot and a fix list in priority order
Contents of the file
What you find inside.
Offer match
Checks that the price, discount and product in the ad appear on the page above the fold.
Form length
Counts fields and flags the ones you can safely remove or move to a later step.
Trust signals
Looks for delivery times, return terms and payment options near the buy button.
Thumb reach
Checks that the main button sits where a thumb can reach it on a phone.
Checkout path
Counts the taps from ad click to payment and flags unnecessary steps.
Worked example
A page from a real file.
Typed exactly as it appears in the workspace, for a packaged coffee brand in its first month on Motivestone.
File 006
Page: /coffee-subscription · Linked from 6 ads
- Main content visible
- 4.8 seconds · target under 2.5
- Offer in ad
- 20% off first order
- Offer on page
- Not shown above the fold
- Signup form
- 9 fields · 4 can wait until after payment
- Taps to payment
- 6 · could be 3
Analyst verdict
The ad promises 20% off and the page hides it. Show the offer in the first screen and compress the hero image, which accounts for most of the load time.
Procedure
How it works, step by step.
- 01
Paste the URL
Or let Motivestone pick up landing pages from your connected ads.
- 02
We load it like a buyer
The page is opened on a mid-range phone profile on a mobile connection.
- 03
Red pen goes on
Problems are circled on the screenshot with a short note on each.
- 04
Fix and recheck
Recheck after changes and compare both versions side by side.
Margin notes
Ground rules for this file.
Pages are checked as a public visitor would see them. We never log in to your store or change anything on your site.
Speed results vary by network. We run each check three times and show the middle result.
Annotated screenshots stay in your workspace and can be shared with your developer by link.
- A:
Yes. If the page is public, it can be checked, whether it is built on Shopify, WordPress, Webflow or custom code.
- A:
No. Landing Page Check reviews only public pages that ad traffic can reach.
- A:
After every page change, and whenever you launch a new ad that points to it. Connected pages are rechecked weekly.
Related files
The rest of the dossier.
- Competitor Ad FilesEvery active competitor ad, with hooks, offers and run time
- Creative ScorerScore a draft ad before a single dollar is spent
- Motive MapThe real reasons your buyers check out
- Spend AllocatorMove budget from weak ads to strong ones, with your approval
- Trend BriefRising formats, hooks and offers in your category
- Weekly BriefingOne typed page every Monday, with three actions
Your case